by Raven White
Villa rentals are a burgeoning trend in luxury travel accommodations where wealthy travelers select villa rentals for an exclusive private holiday/vacation. The wealthy clientele is reaching beyond the ordinary into the extraordinary, choosing relaxed vacations where the elements of wellness, independence, creativity, and privacy are prioritized. These elements tempt travelers with offers of exotic locations, private pools, beach access, 24/7 security, butlers, and personal chefs.
As a result of this demand, there are now approximately 23,000 vacation rental companies in the U.S. and 115,000 globally.
According to Cision PR Newswire, Technavio’s analysts forecast the global vacation rental market to grow at a CAGR of 7.07% during 2017 – 2021. Additionally, Cision PR News sites the transactional value of the European short-term rental market increased by more than 220% between the first quarters of 2015 and 2016. As of 2016, this industry was valued at $100 billion, and the projected value for 2019 is stated to reach a worth of $167.9 billion.
In the last few years, there has been an upswing in the market for luxury villa rentals that reflects an increase of 20%+ per year. This is due to multiple factors, including sterling word of mouth testimonials of the client’s encounter with the villa’s inherent “Ahhh” factor.
The impact of luxury, glamor, style, and beauty provide unsurpassed client satisfaction and exceeds their expectations. There has also been an increase in villa rental offerings worldwide, as investors recognize the lucrative appeal of the villa experience, and new locations are emerging yearly.
2019 presents an excellent opportunity to invest globally in this thriving real estate market. Villa ownership is an increasingly fertile landscape of lucrative income with many ways for owners to market their properties.
Thanks to increased competition and improvements in technology, the independent owner and management company who wants to get ahead of the curve can invest in high-quality visuals both in their marketing and guest communications.
Digital marketing through social media platforms is especially common using high-quality visuals of the properties. High-quality visuals can take many forms including graphic design, photography, and video. Video, in particular, is poised to make a great breakout this year.
Frequently, owners and management companies opt to hire drone operators to capture the villa’s exterior surrounding area to convey a better sense of the region for their marketing videos. Cisco reports that video traffic will be 82% of all IP traffic by 2020.
According to Facebook, within five years Facebook’s content will be all video which gives prospective clients a more significant visual experience that heightens the appeal of the property.
In the search for the epitome of lavish vacationing, villas offer a chic and stylish option for today’s discriminating clientele. Villas are also proving themselves to be the wedding venue of choice for those that prefer the exclusivity of a destination wedding.
Unlike hotels, luxury villas offer a superior level of privacy. The décor is superbly exquisite, featuring elegant interiors such as grand open spaces, multiple bedrooms with ensuite baths, infinity pools, gorgeous grounds, basketball and tennis courts, and marble kitchens.
Villas can transform into your haven of relaxation because they afford their guests the ultimate of discretionary accruements, such as private chefs, drivers, and 24/7 concierge. The indulgence of privacy and class is offered at a level of service that is unmatched by any 5-star hotel.
Young millennials are particularly drawn to villa rentals since they epitomize their quest for a luxurious experience with a side of cultural immersion.
Bali is one of their top locations emerging as a particularly lavish location providing beauty, luxury, and social involvement while simultaneously generating high returns in the rental industry.
According to a recent study by Villa-Bali, yearly occupancy rates and gross revenue average 55% and $402,690 respectively and are expected to surge when Bali’s new international airport opens on the northern end of the island. The airport is projected to be complete in 2024 and will significantly impact the viability of high-end villa investments, which appear to be evolving as a prognosticator’s dream of future gold.
In addition to Bali, Greece has some of the most frequented estates. Attracting more than 17 million visitors a year, Greece is one of the most exclusive holiday destinations in the world. Boasting over 387 beaches, it was awarded the Blue Flag of the European Union officially recognizing the superior quality of its perfect blue ocean waters.
The Greek islands are a kaleidoscope of natural beauty-the likes of which does not exist anywhere in the world. The Islands of Mykonos, Santorini, Corfu, and Crete continue to rank at the top of the villa destinations around the world, encapsulating the true meaning of luxurious holidays for all tastes.
A perfect example of Greece’s curated inventory is the newly built Elea Estate, which is an impeccably designed villa of exquisite beauty. Elea is perched above the magnificent Elia Beach in Mykonos offering breathtaking views of the Aegean Sea and the islands of Paros and Naxos. Elea is 500 square meters and resides across 4700 square meters of the landscape.
Every attention to luxurious style, grace, and entertaining has been designed to satisfy all possible guests’ needs. Resplendent with sunny and unobstructed sea views, this villa boasts a fantastic total of 12 bedrooms spaced over three levels. There are six sections which can provide flexibility in design and comfort. Price: 60,000.00 EUR per week during peak season.
Luxury villas are found in the most beautiful of global natural landscapes that showcase the ambiance of nature, often overlooking the majestic appeal of vibrant oceans and seductive sandy beaches, or the exhilarating panoramic vista of a cliffside view, or the visceral mystique of a tropical forest enhanced by the presence of exotic wildlife.
A few of the most frequented properties are also located in Italy, Barbados, and South Africa, and here’s why:
Italy- Italy is the home of a total of 44 UNESCO World Heritage sites – more than any other country in the world. Italy could comfortably rest on its laurels stemming from its rich history that runs the gamut of appeal from the numerous ruins from the Roman Empire, to the artistic heritage of Michelangelo. Visitors are often astonished to discover that beyond the undeniable beauty and uniqueness of the many monuments that define cities such as Rome, Florence, and Venice, the modern face of the country shows an increased vitality and dynamism. Italy offers villas that are specially curated to grant prospective clients unsurpassed luxury that is steeped in classic historical grandeur. It is all this and more that make Italy one of the most lucrative tourist destinations in the world, offering a wide range of activities and impressive architectural beauty for the quintessential and discerning traveler.
Barbados- Barbados is one of the most charming islands within the Caribbean archipelago, offering clientele private ventures into relaxation. The beaches of Barbados, while stunningly scenic, are also perfect for the adventurous thrill seekers who need a wide range of activities that guarantee a unique and fulfilling beach experience. Barbados is often honored for its beautiful beaches, and crystalline waters that give outstanding diving encounters with marine wildlife and stunning coral reefs. Surprisingly, Barbados also allows learning more about the history of the island by offering numerous specialized museums in the capital city of Bridgetown. While vacationing in Barbados, you will relax to the soothing rhythms of calypso music that float upon the warm breezes, while sipping cocktails made with the unmatched flavors of Caribbean rum. Luxury never tasted so sublime.
South Africa-For those who are seeking an eclectic and surprisingly beautiful journey into the matrix of extraordinary beauty, class, and style, South Africa offers unmatched variety in villa rentals. You can enjoy serene oceanic vistas stretching out upon the horizons of Cape Town, or you can nestle amongst them against the massive granite mountains and enjoy the lush vineyards of Stellenbosch. While sipping world-class wines, or you can embrace the sensual magnificence of a safari experience where the villas reflect perfect decor featuring billowy canopies and rustic furnishings that give you an unparalleled immersion into the beauty and majesty of the famous wildlife to be found within South Africa.
Raven White is the CEO of The EnVISION Firm a luxury event planning and international lifestyle management group that delivers exceptional, exclusive, and unforgettable experiences in the form of events and lifestyle management services.
With over 15 years’ experience as a certified project manager and events specialist, Raven has been the go-to expert for coordinating large-scale events throughout the United States. With an undeniable passion for planning and coordinating, Raven applies great dedication and attention to detail to produce unique high end social and corporate events, including weddings, galas, conferences, product launches, red carpets, and intimate affairs. Each experience translates her clients’ visions into world-class events and experiences. Likewise, Raven often secures elite A-list entertainers and celebrities for client events.
In addition to orchestrating unusual events, Raven is a luxury international lifestyle manager that arranges private jet charters, superyachts, and luxury villas rentals globally for wealthy clientele. She also offers clients VIP exclusive bespoke access to the hottest events around the world including Wimbledon, Fashion Week in Paris/NYC/Milan, F1 Grand Prix in Monaco/France, Art Basel Miami, The Grammys, The Academy Awards, and many more.
Contact info: Raven@envisionfirm.com
Contact telephone: 1-703-957-8848
